Location: Newton Abbot, Devon
Industry: Private

The mission of Premier Fitness is to provide its members with access to premium facilities to help them get the most out of their training, no matter where they are on their fitness journey.

Premier Fitness received over 80 stations from Pulse Fitness’ range of Strength and Cardio equipment to make up the 535sqm gym area, as well as designing and creating a 74sqm spin studio and dedicated HIIT Zone.


After witnessing the work Pulse Fitness did to supply luxury health chain Third Space with high-quality equipment, Premier Fitness underwent a complete transformation to provide its members with a premium feel to their gym, with the vision of offering a completely connected fitness experience.

Originally an old nightclub on an industrial estate, the Pulse Fitness team had to navigate around height issues and wooden beams to deliver a brand-new workout space for locals.


With a desire for high-end products to convey the premium feel of the space, the Pulse Fitness team were tasked with delivering and installing the most premium line of equipment. With the latest equipment from the Cardio and Strength Lines, the 535sqm gym now reaps the benefits of our 10.1” Strength console; innovatively designed to track reps, sets and tempo, allowing gymgoers to maximise the effectiveness of any workout.

Alongside the transformation of the main gym area, the Pulse Fitness team also worked to develop and install a brand-new 74sqm spin studio, creating 3D renders of the layout and supplying the equipment to fully optimise the space. The team also introduced a dedicated free-weights area and HIIT Zone, consulting on flooring across the whole site to ensure it fell in line with the branding and overall feel of Premier Fitness.

Premier Fitness also opted to introduce Pulse Fitness’ connected fitness offering TRAKK to its members, delivering motivational fitness content and personalised data captures to all users. Whether it’s accessing an instructional workout or digitally connecting with an expert PT, members of Premier Fitness have been guaranteed to a fully connected fitness offering.


“The team at Premier Gym and Fitness share our passion for quality and innovation and it has been a privilege to supply them with our market-leading equipment,” says Richard Sheen, Commercial Sales Director for Pulse Fitness. “Our team has worked hard to bring Stuart’s vision to life which has resulted in a fantastic high-end club for the local community.”

“Pulse Fitness shared our passion for delivering a premium workout space,” says Stuart McDowell, Managing Director for Premier Fitness. “We wanted to provide our local community with a great space to workout, and Pulse Fitness delivered.”

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