Say hello to our new Head of Key Accounts & Approved Partners, Ben Ward and Regional Sales Manager for Midlands and North Wales, Thomas Warmer.

Ben has worked in the fitness industry for over six years. During that time he has supported both local and national clients and some of the biggest and most well-known global fitness brands. At Pulse, Ben will be working with private operators, leisure trusts, dealers, and hospitality clients, bringing his vast industry knowledge and expertise to the team.

Thomas has always had an interest in sport and fitness. He played Football for West Bromwich Albion before studying Sport and Exercise Science at Worcester University. His expertise in health and fitness has a strong foundation and he boasts many years of personal training, coaching and PE teaching. These experiences alongside creating and running a successful gym has provided Thomas with in-depth knowledge and understanding of the health and fitness space.

“I’m incredibly proud to be working with a team and brand that has such a great history within the fitness industry. This, coupled with a fantastic product portfolio means that we can work with our clients to bring a tailored solution to meet the changing demands within our industry.” Ben Ward

“I’m excited to begin my journey to become an indispensable member of this forward-thinking team. I’m looking forward to bringing my client’s visions of their new health and fitness spaces to life.” Tom Warmer