As we enter Summer 2022, there is a sense of real optimism in the air. It’s great to see people jetting off on foreign holidays, meeting up with friends and family and enjoying the season of sport once more.

Here at Pulse, we are also looking ahead to the summer months with high spirits and are especially excited to see many of our projects come to fruition, including the recently launched, Pulse Resale.

Pulse Resale was introduced as the fifth arm of our business this spring and enables our whole customer base to purchase or rent, pre-owned commercial level equipment at a fraction of the original retail price. This is an offering that has always been available to our commercial customers, but we hope that by offering it to the domestic market, it will allow more people to access fitness in an affordable way – an important consideration given the current climate.

The warmer, summer months will also motivate more people to head back outside to engage in group sports and outdoor workouts. We hope this will encourage our TRAKK members to engage with the outdoor fitness tracking capabilities on our connected fitness app. TRAKK was launched in the Autumn of 2021 and has seen great success with operators such as Premier Gym + Fitness, increasing the engagement and motivation of members who are now able to visually track their progress and results.

One thing is for sure, as we continue to stride strongly out of the darkness of the last two years, the industry must continue to work together to expand, grow and to ensure fitness remains accessible for all. We look forward to seeing what this new season has in store.

Best Wishes
Chris Johnson, MD