New Regional Sales Manager, James Hirst started out in the industry as a fitness instructor and evolved to create a personal training business dedicated to implementing workplace wellness solutions to a number of companies across the UK.

With nearly two decades experience in senior management and understanding first-hand the challenges that gym operators face, James is a perfect addition to our sales team, with in-depth knowledge on the set-up and commercial development of these spaces.

James has said: “In my first week I had the opportunity to meet everyone in the team at head office. Straight away you get a strong sense of pride and appreciation of what each team member within the company does. The enthusiasm is infectious, by many of which have been with the company many years and decades. Joining Pulse has been a very natural transition for me because of this.”